Georgian Aviation Service Agency GASA
Brand Identity System Development
Georgian aviation service agency GASA a long-time partner of Pegasus Airlines and Air Arabia, had been using the same logo for over 13 years. but there was no brand book or any visual system in place to support consistent communication. While the logo itself remained unchanged, I was responsible for creating an updated and structured brand identity around it.
I developed a complete visual system-defining colors, typefaces, layout principles, and logo usage rules. All brought together in a clear, practical brand document. Along with that, I designed branded materials such as lanyards, notebooks, business cards, and social media banners to bring the updated identity to life.
This project focused on building a strong visual foundation while respecting the company’s existing logo, helping them move forward with a more cohesive and professional presence.
Branding Materials
Visual identity developed for the Georgian Visa Service Agency GASA. The branding captures the agency’s formal and trustworthy nature through minimal layouts, sharp typography, and a deep blue palette. The materials include business cards, employee ID tags, notebooks, and membership cards.
Digital Applications
Banner Examples
Developing Brand Identity Directions for GASA
In every design project, not every concept makes it to the final stage.
When developing visual identities, we often create multiple variations exploring different compositions, colors, and typographic systems before selecting the direction that best represents the brand.
This business card design variations developed for GASA designs that were part of the creative process.
Global Destination Management
Brand Identity
Global Destination Management GDM is a leading Georgian travel company that has been creating unforgettable journeys since 2010. Specializing in high-quality travel experiences, GDM offers customized tours, exclusive partnerships, and seamless service for both individual travelers.
For this project, I developed a modern brand identity that reflects GDM’s mission, combining adventure and expertise. The logo features clean geometric forms with pinpoint symbols. The color palette is centered around royal purple, which symbolizes tradition, and sunset yellow, which captures Georgia’s warmth and welcoming atmosphere. Global Destination Management GDM is a leading Georgian travel company that has been creating unforgettable journeys since 2010.
GDM Brochure Design
A clean, travel-focused tri-fold brochure designed using GDM’s core brand elements. The layout blends landscape imagery with a structured grid, while royal purple and sunset yellow guide hierarchy and contrast. Geometric typography and pinpoint icons reinforce the brand’s themes of precision, exploration, and premium service.
Itinerary Design
These designs are branded travel package presentations created for GDM. They showcase detailed itineraries, activities, and cultural experiences using a consistent visual identity based on the brand book.
WTM London 2025
Branded Presentation Design
For WTM London 2025, I created visual materials for GDM that highlight Georgia’s culture through a clear and cohesive brand identity. The layouts combine strong imagery, balanced typography, and readable content to communicate key messages effectively.
These designs reflect GDM’s visual style warm, authentic, and inviting showcasing Georgia’s hospitality, landscapes, and traditions in a modern and accessible way.
Lemon Production
mini Brand Identity
Lemon Production, a bold, imaginative video production startup.
The brand draws its spirit from old world charm and modern energy. The logo’s unique appeal comes from inspiration: vintage food packaging marks, which we reimagined with a cinematic lens. The camera shutter icon, integrated into the wordmark, symbolizes the company's commitment to movement, focus, and compelling visual storytelling.
This project demonstrates how deeply considered design elements like the iconic logomark and bold color palette can establish a distinct and memorable identity for a new venture.
GIFT/ERTOBA
Brand Identity
GIFT (Georgian International Foundation for Transformation), also known as Ertoba, is a non-governmental organization rooted in Georgia and dedicated to transformation through unity, culture, and empowerment. The organization connects communities, strengthens civic participation, and preserves cultural heritage while driving forward-looking change.
The brand identity reflects these values: it is modern, rooted in heritage, and symbolizes people working together for a stronger, more inclusive future.
