Brand Identity System Development

Georgian Avia Service Agency (GASA)

Georgian avia service agency GASA a long-time partner of Pegasus Airlines and Air Arabia, had been using the same logo for over 13 years. but there was no brand book or any visual system in place to support consistent communication. While the logo itself remained unchanged, I was responsible for creating an updated and structured brand identity around it.

I developed a complete visual system-defining colors, typefaces, layout principles, and logo usage rules. All brought together in a clear, practical brand document. Along with that, I designed branded materials such as lanyards, notebooks, business cards, and social media banners to bring the updated identity to life.

This project focused on building a strong visual foundation while respecting the company’s existing logo, helping them move forward with a more cohesive and professional presence.